I developed creative materials for the Foodpanda x Simot collaboration — a campaign focused on promoting affordable meals and a fun, energetic delivery experience. The project required eye-catching, youthful visuals that aligned with Foodpanda’s vibrant personality while introducing Simot’s value-driven offerings.
The visual direction centered on bold colors, clean typography, and playful compositions. I combined Foodpanda’s signature pink palette with Simot’s value-driven messaging to create a cohesive look. The design tone was light, energetic, and easy to digest — ideal for attracting Gen Z and young professionals
I handled the art direction and visual concept development for the campaign. My responsibilities included designing layouts for feed posts, stories, and promotional materials, applying brand elements consistently across all assets, and ensuring that the overall look aligned with both Foodpanda’s and Simot’s brand guidelines.
The visual direction centered on bold colors, clean typography, and playful compositions. I combined Foodpanda’s signature pink palette with Simot’s value-driven messaging to create a cohesive look. The design tone was light, energetic, and easy to digest — ideal for attracting Gen Z and young professionals.
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