This campaign was developed to encourage increased usage of Metrobank Mastercard® credit cards by offering enjoyable, everyday rewards through a partnership with McDonald’s. Running across social media, SMS/Viber, email, and digital ads, the project aimed to make card usage feel more exciting and rewarding for customers.

My role was to translate this idea into visuals that felt warm, relatable, and experience-driven. The key visual centered around a “scrapbook of spends” — a collage of receipts, photos, and casual snapshots that represented the different moments and memories cardholders create while using their Metrobank Mastercard®. This approach helped position the campaign as something personal and meaningful, turning daily purchases into small, satisfying wins.

A confident, happy shopper stood at the heart of the layout, symbolizing the ease and assurance that Metrobank provides when spending anywhere. Overall, the design connected lifestyle, reward, and convenience, creating a bright and engaging narrative that resonated with customers.